Every Game Starts At Zero
People thought they knew Coke Zero but they really didn’t. 80% of millennials in the US hadn’t even tried it. During the NCAA football season, our objective was to get college fans to try their first Coke Zero.
We collaborated with a college marching band and Emmy-winning sound artist, Paula Fairfield (Game of Thrones), to create an AMSR-inspired series of films that looked, felt and sounded as good as actually tasting The Real Thing.
The ads appeared as TVCs and online Bumper ads throughout the NCAA football season with accompanying on-campus and in-stadium OOH.
Agency: Ogilvy / ECD: Corinna Falusi / CD: Milton Correa, Jones Krahl / Art Director: Dave Marino / Copywriter: Gavin Breyer