People thought they knew Coke Zero but they really didn’t. 80% of millennials in the US hadn’t even tried it. During the NCAA football season, our objective was to get college fans to try their first Coke Zero. So, we collaborated with Emmy-winning sound artist, Paula Fairfield (Game of Thrones), to create a series of films that looked, felt and sounded as good as actually tasting The Real Thing.
Agency: Ogilvy / ECD: Corinna Falusi / CD: Milton Correa, Jones Krahl / Art Director: Dave Marino / Copywriter: Gavin Breyer
