“Visa. Everywhere you want to be” is one of the most famous taglines in history but after 30+ years, the way we pay for things has changed. Today, mobile payments and peer-to-peer transactions dominate the market. To remain relevant, Visa needed to show that they do more than just process credit card payments, they support their customer’s goals.
With a new brand campaign and accompanying track from no other than Biz Markie, we reintroduced Visa to a new generation of customers with a new tagline that spoke to their ambition.
Agency: BBDO / Director: Lance Acord / ECD: Greg Ketchum, Tom Godici / ACD Art: Karen D’Souza / ACD Copy: Gavin Breyer
