Duke's last second buzzer-beater during the 1992 Final Four will forever be known as, "The Shot". But what about the pass? No pass. No shot. Released during March Madness, the ad achieved 52 million impressions in broadcast and online media and UPS Facebook fans doubled, surpassing FedEx's for the first time in history. We also received a few pieces of hate mail from Kentucky fans.
Winner of a Silver Effie for effectiveness, the first TV ad I ever worked on and still one of my favs.
Agency: Ogilvy / ECD: Chris Wall / CD: Mitch Gordon / Copywriter: Stephen Stenholt, Gavin Breyer
