NASCAR is unlike any other sport on the planet. It’s got its own history, heroes, rituals, rivalries. But as popular as NASCAR is in the US, it had an attendance problem.
Data suggested that most NASCAR fans had never actually attended a race in person, opting to watch the sport on television at home. But by doing so, these fans were missing out on so many of the things that make their sport so unique.
NASCAR wanted to increase attendance at local tracks. That meant moving fans from the couch into the stands. We did by offering them a glimpse into a world like no other.
Agency: Ogilvy / ECD: Terry Finlay / CD: Rich Wallace / Art Director: Dave Marino / Copywriter: Gavin Breyer
